After studying to become vetenarian, Yann met an adman during a rafting camp in the Pyrenees. Goodbye cows, pigs and calves… he got the advertising virus. Then he studied advertising before starting at Cable&Wireless and Visa. After that, he entered an advertising agency, called Stratégie. It is thanks to a complex digital project that he got his second passion: digital. He started developing digital projects for advertising agencies at Heaven Can Wait, along with his mentor, Sven Luyten. His mission: make the dreams of his creative team, excited to create new experiences on digital platforms, come technologically true. He then joins Havas Brussels, then Air Brussel as Head of Digital/Digital Strategist to advice clients on their digital transformation.