As one the youngest Vice Presidents in Brazil, Rafael leads the creative and production department of the biggest agency in Brazil. Which gives him the challenge and the opportunity to work with the most important advertisers in Latin America including Vivo, LG, Danone, Bic, Honda, Petrópolis and more. He started his career in his native Rio de Janeiro before moving to Portugal where he did some of the country’s most awarded and celebrated work. Back in Brazil, he worked at TBWA and served as a Vice President at Africa, Omnicom’s Group biggest agency in Brazil. Now at Y&R Sao Paulo, his role is to lead the team on multi-channel brand communication projects developing strategies, implementing campaigns and discussing business plans with the clients. With 40 Cannes Lions, including Brazil’s First Gold on Radio, Rafael also has Pencils at D&AD, OneShow and 2 Grand Prix at Clio Sports. He is also a screenwriter on Sundance nominee feature film, a Miami Ad School Tutor and has recently been part of the Cannes Lion’s Jury.