Peter is one of the most successful creative directors in Canada. Under his leadership, Cossette was named Canadian "Agency of the Year" by Strategy Magazine in 2016 and 2017. He brought the same honour to BBDO in 2011. In both cases, firsts for the agencies. In 2018 he was the number one creative director in Canada on the Strategy Magazine Creative Report Card and, in 2017, he was #6 on MarComm’s “Magnificence List” of global advertising creatives. As a copywriter, he was twice included in the Top Ten list globally by The Gunn Report.
In 2015, Peter brought his skills to Cossette where he runs a variety of blue chip accounts, including McDonalds, General Mills and SickKids.