Olivier Henry has trained as a copywirter and began working at BETC, then at BDDP (former TBWA), Grey, Lowe... He spent most of his career at DDB and became Creative Director at Herezie before creating his own 100% independent creative agency : La Force. He was rewarded internationally (Cannes Lions, Epica, Clio, Cristal...) and nationally (Artistic Directors Club, Grand Prix Stratégies, Grand Prix de la Radio). He is also President of the République des Rédacs and has been teaching at the ECV for ten years. He is passionate about his job, PSG, wine and cigars.