Oana is an integrated communication expert with PR DNA, counting 15 years of experience in journalism, direct marketing, public relations, creative, digital and social media.
After a solid career in journalism, with 4 years in business media and television, in 2007 she became one of the first employees of MSL The Practice, the most creative PR agency in Romania and the most awarded PR agency in Eastern Europe. Since early 2013 she is managing the agency.
Along the years, she’s been engaged with work at strategic, supervision and implementation level in numerous communication campaigns, for more than 100 clients from various domains such as FMCG, retail, real estate, IT&C, automotive or financial.
She has been the project leader of numerous successful campaigns, with an impressive track record of more than 50 international and local awards, in competitions such as Cannes Lions, EMEA SABRE Awards, Global SABRE Awards, European Excellence Awards, IPRA Golden World Awards etc.
She served as a juror in local and international competitions (Eurobest Festival of Creativity 2013, 2017, EMEA Sabre Awards 2015, International Business Awards 2012-2015, Romanian PR Award 2013-2018 etc.), as a guest speaker in various industry events and as a trainer for marcomm professionals and aspirants.