40
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[ Brand Entertainment & Content ]
Jury[ Branded Entertainment & Content Jury ]

Lynn Joffe

CEO/ECD
/
CREATRIX,
South Africa

Lynn Joffe is the CEO and ECD of Creatrix, a female empowered South African agency specialising in relevant, resonant branded content and behaviour change campaigns. Lynn pioneered branded storytelling in all eleven South African vernacular languages, creating and producing programming and value driven content for a host of South African and Pan-African brands including Unilever, Anglo American, Fifa World Cup South Africa 2010, Absa, Telkom and Eskom. Lynn graduated in 2017 with a Masters of Arts under the auspices of the University of the Witwatersrand’s Creative Writing programme. Her debut novel, ‘The Gospel According to Wanda B. Lazarus,’ will soon be published.