Ludovica Federighi is adds a great amount of value in the content area for Omnicom Media Group since 2017. Indeed, across the years, she developed a deep experience in the events and live-shows industry. Thanks to her career in Magnolia TV, one of the most important studios in Italy, Ludovica sharpened her great expertise in the production of contents, branded contents and entertainment in general. Moreover, her background has been relevant in the field of research and development of Branded Entertainment projects, always focused on strategically responding to the growing demand of original productions and brand storytelling.
As Head of Fuse Ludovica has already imposed herself with a fresh and client-oriented mindset, with the main goal of transforming Fuse in a Branded Entertainment partner for clients with no equal in Italy. Scouting of the best projects and content, partnerships with the strongest studios and good relations with publishers plus a multiskilled team: these are her priorities; all these mashed up with constant collaboration with the different units of Omnicom Media Group.