Luciana embraces the importance of creative solutions in the digital environment to generate memorable, beautiful and useful experiences. She believes that ideas must be bigger than technology. Her passion for digital experiments with art, music and data drove her to a big change in 2001, when she gave up her position as an offline copywriter to venture into the digital realm. She has won countless creativity awards at festivals like Cannes Lions, Festival El Sol, The One Show, D&AD, ADC, Webby Awards, Clios, NY Festival, El Ojo de Iberoamerica and London Festival, among others. Luciana has served as a jury member for some of the most prestigious international festivals including Cannes Lions, The One Show, D&AD, Clio, NY Festival, ADC Awards and as President of the Interactive and Mobile juries at El Ojo de Iberoamerica and FIAP. She has created award-winning campaigns for Getty Images, HP, Volkswagen, Havaianas, Visa, Pedigree, GE, Greenpeace, Gol Airlines, Pepsi, Antarctica beer, MAN and IBM, to name just a few.