Born in Oviedo (Spain) Jesus graduated from Miami Adschool (Miami). He has extensive international experience in the advertising industry, having worked in places such as New Yok Amsterdam, Hamburg and Madrid, formed in agencies such as Ruiz Nicoli, JungVonMatt or Strawberryfrog. He joined Contrapunto BBDO in 2002, and worked there until 2004 when he returned to America, to start working at The Vidal Partnership, New York, where he was named associate creative director. In 2007 joined El Laboratorio, where he became the Executive Creative Director of the agency in 2011. In May 2014 he joined Leo Burnett Madrid as Executive Creative Director. Last March he joined Havas Spain as Chief Creative Officer, managing both Madrid and Barcelona offices. His works had been honoured at Cannes Lions, including a GRAND PRIX, The One show, Clio, LIA, ADC, El Sol including 4 Grand Prix in 4 different years, cdec including a best of show, El Ojo also with a grand prix, FIAP, Premio Ondas or inspirational IAB also awarded with a best of show. His campaigns also got first positions on the GUNN Report and the Big Won.