Frederic is responsible for overseeing Artefact’s activation pillar across all markets; his remit is to strengthen relationships with global customers and accelerate the group’s international growth. He also works closely with the marketing and communications teams to build the Artefact brand. Over the course of his career, Fred has become one of the leading figures in the digital media space. He spent many years within the Publicis Group, founding its first interactive division, Zed Digital, before becoming chief digital officer of ZenithOptimedia and then CEO of Performics EMEA. He has also been an entrepreneur, leading ad tech start-up S4M in the US and has served as both president of the IAB in France and as a board member of the Mobile Marketing Association. Fred is a graduate of the Sciences Po Paris, France’s leading university in the social sciences.