[ Creative Africa Jury ]
Jury[ Creative Africa Jury ]

Mohamed Ben Tara

Deputy General Manager
Karoui & Karoui,

He got a bachelor degree in marketing from « Institut Supérieur de gestion de Tunis » and a  master degree majored in entrepreneurship and project management in Paris Dauphine.

His passion for Advertising led me to join the best communication company in Tunisia : Karoui&karoui. He started as a junior strategic planner working on different accounts especially the telecomunication accounts as Tunisie Telecom (Tunisia), Nedjma (Algeria),  Wana (Morocoo) and Mattel (Mauritania). 

With all the experience earned in this category in the Maghreb region and in order for the K&K group to expand in middle east, he worked for 2 years in K&K Saudi Arabia to manage the 3rd entrant Telecommunication Operator as a key account manager and then he worked in K&K Soudan for the MTN account. 

Back in Tunisia, he worked for 6 years as a Business Director managing the most important accounts of the K&K agency such as Ooredoo, Danone , Peugeot… To become the Deputee General Manager of the K&K agency with the mission to digitalize all the activities and develop new ones and new business opportunities such as the launch of MVNO Nessma Mobile (part of Nessma tv the channel, a subsidiary belonging to the group k&k) and the launch of the e-commerce platform ayawin.com due in April 2019.